About | Alexa Spiroff

winston's coffee portraits (alexa color)-32.JPG

Thank you for taking the time to look through my site and read a little more about me. My name is Alexa Spiroff and I have a background in advertising, art direction, and production. I love working with agencies, brands, production houses, and creative entrepreneurs to make purposeful and professional content. I create everything from music videos, to social media content, to product and lifestyle photography, to long-form video. My personal strength lies in coming up with a creative concept/vision, gathering the crew and resources necessary to make it happen, and then motivating and leading a crew on set to execute and deliver that big idea in a visual way. I'm often referred to as a "Content Creator," but more specifically Directing and Production Design are where my focus and talents lie. I'm about as resourceful as they come, saving a lot of time and money on productions for clients. I love taking an intangible idea and bringing it into physical reality - to me that is making magic. I am bold and fierce both in my visual style and work ethic. I always try to find the hidden beauty in things and bring that into my life and my work.

When I'm not filming you can find me either near the ocean, in a mountain, dancing, or a combination thereof. I'm currently based in Utah and travel often between Hawaii, California, and Colorado. I was born in LA and grew up enchanted by creativity – my father was a film producer and my mother a creative director. I was surrounded by movie sets, music, film, fashion, dance, creative writing, and all forms of visual art. My child-like, colorful imagination never truly left me.

I was fortunate enough to graduate from BYU, the #1 Creative Advertising school in the nation, where I first started working with brands as part of their one-of-a-kind agency, the Adlab. When I was a student of visual communications, I began to see the power that brand messages could have, and I fell in love all over again with visual storytelling. The need to capture what words alone cannot, and invoke a feeling or new perspective in the viewer, is what drives me in my work today.

I currently work at global ad agency MullenLowe LA, where I'm developing and leading an in-house social content production process. I produce, direct, and set design creative shoots for clients - sometimes as a one woman show with an iPhone, and sometimes with a small crew and a RED camera. My Moonset crew and I carry out all phases of production - from creative ideation and moodboards to delivering final assets.

I love connecting with new people and am always pursuing passion projects - feel free to reach out if you want to collaborate or have a project in mind for yourself!

RÉSUMÉ

SERVICES/ROLES

Director (Video/Photo)

Creative Producer

Production Designer / Prop Stylist

Photographer

Creative Ideation / Development

Social Media Content Creation

Long-Form Branded Content

Music Videos

CLIENTS I'VE WORKED WITH

Ducati USA