Alexa is a creative Swiss army knife. As a graduate from BYU’s prestigious, top-ranked advertising program, Alexa is first and foremost trained to be a creative problem solver and can therefore ideate and concept as well as she can execute a vision. Always drawing inspiration from her creative advertising background, Alexa has talent and experience in both design and production. Her design & art direction skills carry over to video, which is demonstrated in her production design. Alexa’s knowledge and skills in production, her big idea creative thinking, and clear passion for film have developed into a unique and distinguished directing style.
She is the ultimate believer in the adage “go big or go home” resulting in bold, innately creative work. Her entrepreneurial spirit and desire to make her mark on the world has led to developing projects both in the US and abroad. She has a strong business and leadership side which is evident in her video & creative crew, Dark Horse. She recently led her crew in pitching their services to their first client - Ducati North America. Dark Horse won the bid and created a stunning video package for the client. Alexa’s team has also created impressive, award-winning work for start-up brands such as Commemo.
Alexa is deeply inspired by other cultures, social justice matters, film, high-fashion, literature, and music. She has an eye for unseen beauty which gives her work an ethereal yet authentic feel. With all she creates she hopes to focus on purposeful storytelling, impressive visual design, and innovative ideas that will be sure to leave an impact on her audiences.
Alexa is based in Los Angeles.
"...my imagination becomes the Universe,
and the rest of the world is missing out."
Welcome to her world.
Emmys / Television Academy - Official Winner, Student PSA or Commercial
One Show - Young Ones Portfolio Award
Young Ones ADC - Film Craft
Young Ones ADC - Branded Content
National ADDYs - Best of Show, Student
National ADDYs - 1 x Gold, 1 x Silver
Art Directors Club - 2 x Gold Cube, 2 x Silver Cube
Clios - 1 x Silver, 2 x Bronze
The Telly Awards - Gold