About | Alexa Spiroff

Screen Shot 2019-09-22 at 2.42.04 AM.png

Thank you for visiting my site and reading a little about me! While I carry many titles, my main focus is my role as film director and art director. I'm a creative hybrid - having experience and talent in both video production and visual design. I have a maker spirit and strong vision, and I believe it is my purpose to use my creativity to help change the world.

Growing up with a Macedonian heritage made me inquisitive about other cultures and parts of the world at a young age. It is my questioning of the unknown, fierce sense of adventure, and bold mindset that drives me in my work today.

I’m a coffee loving, beach going, moonlight bathing, creative, gypsy soul. I’m an LA native and grew up with creative parents – my dad was a Film Producer and my mom was a Creative Director. I grew up enchanted by movie sets, music, film, fashion, dance, creative writing, and all forms of visual communication.

I was fortunate enough to graduate from BYU, the #1 creative advertising school in the nation, where I first started working with brands as part of their one-of-a-kind Adlab. When I was a student of visual communications, I began to see the power that brand messages could have. Whether that's a 30 second commercial, a 4 minute music video, or a 20 minute short film, video is my art medium of choice and on set is where I shine most. I want to make things that have purpose behind them, open audience's eyes to a new perspective, and inspire them to strive for compassion, healing, and change.

I graduated in 2019 from the prestigious Adlab as a Senior Art Director & Content Creator. During my time in the program I hustled hard to sharpen both my design skills and my film craft. When my art direction skills started to carry over to video, it led to a natural talent and passion for directing.

I'm based in LA however currently reside in Utah. I work at global advertising agency MullenLowe -- concepting and creating new photo & video social content, as well as reshaping the look and feel of the iconic spirits brand, Grey Goose.

I'm currently taking on new passion projects in and around the Salt Lake City area. I love to adventure and collaborate with other like-minded creatives - contact me and let's grab coffee and chat!