About | Alexa Spiroff

Thank you for taking the time to look through my site and read a little more about me.

My talent and passion for advertising, art direction, and production has led me here today. I work with agencies, brands, production houses, and creative professionals to make effective visual content. I mostly lead creative teams and tight-knit production crews to concept, pitch, produce, execute, and deliver photo and video assets for brands. I also offer freelance services as an art director, video/photo producer, creative director, and more.

A "multi-hyphenate", a "creative Swiss army knife", a "creative unicorn", a "content fairy" - I’ve been crowned and called many things.

But simply put, I help brands make content - whether that's quick and scrappy "UGC" style content shot on iPhone, or highly art directed social content, or long-form, branded content captured on a cinema camera.

I don’t fit into one role or box, and I not only wear a lot of creative hats, but you can count on me to wear each hat exceptionally well.

Having experience on both the agency and brand sides, I have streamlined a process that enables myself and/or my teams to work efficiently with clients.

I'm passionate about assisting brands and creative agencies in streamlining, establishing, and/or expanding their in-house production capabilities.

I believe that nimble, small teams, and a close network of highly creative professionals is the future of advertising and content creation. This is why I specialize in creating high-quality content that rivals the traditional approach to production.

RESUME PDF HERE

When I'm not behind the camera, you can find me near the ocean, on a mountain, dancing, or enjoying a combination of these activities. I was born in Los Angeles and grew up surrounded by creativity. My father was a film producer and my mother was a creative director. Consequently, I was immersed in a world of movie sets, music, film, fashion, dance, creative writing, and I've always been enchanted with various forms of visual art. My vibrant and imaginative nature from childhood has never truly left me.

I was fortunate enough to graduate from the nation's top-ranked Creative Advertising program at BYU, where I initially collaborated with brands as part of their unique agency, the Adlab. During my studies in visual communications, I began to realize the immense power of brand messages and fell in love once again with visual storytelling. The ability to capture what words alone cannot convey, and evoke an emotion or offer a new perspective, is what drives me in my work today and - in a world full of digital noise - has proven to be an effective advertising strategy as well.

Currently, I work as a freelancer for agencies and brands seeking to create, expand, or organize their in-house creative or production capabilities. I have collaborated with renowned ad agencies such as MullenLowe, TBWA\Chiat\Day, and VCCP, and led the creation of content for brands such as Corona, Grey Goose Vodka, White Claw Hard Seltzer, Spa Sciences, Michael Todd Beauty, Stack Athletics, Ducati, Fujifilm, and more.

I enjoy connecting with new people and am always eager to take on new projects. Feel free to reach out if you would like to collaborate, have a project in mind, or simply want to say hello!