CMA BRAND IDENTITY & VIDEO CONTENT
Customized adventure tours include terrains ranging from sand dunes alongside the ocean to open plains of the Baja peninsula.
Art Director & Designer: Alexa Spiroff
Producer: Alexa Spiroff
Three days straight of 13+ hours of shooting in the Baja desert was one for the books. The biggest challenge with this shoot was the terrain and finding the best shoot locations - we were basically location scouting on the go. By the end of each day, we were covered in dust from head to toe. But I learned how to ride an ATV for the first time, and the sunsets were some of the best I have ever seen.
The redesign of their logo I created was heavily inspired by the scenery and culture I experienced while filming in Baja. As producer for the video, I was key in developing a detailed budget and timeline, reviewing footage daily to adjust shotlists and schedules for following shoot days, keeping crew on schedule, communicating with the client, and overseeing post production.
Shorter cuts of the video were made for social media.