Eye.gif

CMA BRAND IDENTITY & VIDEO CONTENT

Customized adventure tours include terrains ranging from sand dunes alongside the ocean to open plains of the Baja peninsula.

REBRANDING

Art Director & Designer: Alexa Spiroff

VIDEO

Producer: Alexa Spiroff

 

Client: CMA

BEFORE

AFTER

Three days straight of 13+ hours of shooting in the Baja desert was one for the books. The biggest challenge with this shoot was the terrain and finding the best shoot locations - we were basically location scouting on the go. By the end of each day, we were covered in dust from head to toe. But I learned how to ride an ATV for the first time, and the sunsets were some of the best I have ever seen.

 

The redesign of their logo I created was heavily inspired by the scenery and culture I experienced while filming in Baja. As producer for the video, I was key in developing a detailed budget and timeline, reviewing footage daily to adjust shotlists and schedules for following shoot days, keeping crew on schedule, communicating with the client, and overseeing post production.

Shorter cuts of the video were made for social media.

BTS

Director: Steven Smith

Producers: Alexa Spiroff & Steven Smith

DP/Editor: Steven Smith

Assistant Camera: Simon Olarte

Art Director/Graphic Designer: Alexa Spiroff

Client: California Motorsport Adventures

 Special thanks to Amaury Tafolla, Luisa Smith, Sandra Tafolla, and Victor Villa.