CRICKET WIRELESS

Below is an array of content created for Cricket Wireless’s organic social channels. As Creative Content Director, I played a key role in leading cross-functional teams from initial concept through final execution—whether overseeing an in-house production or directing the creative vision for an influencer collaboration.

"35 & Single" | Hero Videos

A mock 1980s-style dating series created to promote Cricket’s $35 single-line plan, bridging the gap between entertainment and advertising.

TEASERS

EXTENDED CONTENT

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@jonthrifts x Cricket Wireless

We saw this video that Jon Streeks aka "Jon Thrifts" organically posted on his TikTok account, and immediately reached out.

His vibe and content embodied everything Cricket stands for: financially savvy, creative, and resourceful. Plus, he was a real customer of 10 years.

One of our customer passion points is DIY, and Jon is known for transforming thrifted finds into his own unique creations, so we challenged him to create an all-green look for $55 or less, naturally tying the concept directly to Cricket’s $55 Unlimited Plan.

From this partnership we showed: affordability doesn't have to cap your creativity, and $55 can take you far in both fashion and with your phone plan.

Follow the creative journey and watch the final look come together in the videos below.

@greenladyofbrooklyn x Cricket Wireless

Cricket is all about green and connecting people to the things they love—and few people love green more than Brooklyn’s iconic Green Lady. We partnered with her to create a charming social series that brought Cricket’s signature color to life through her one-of-a-kind perspective.

Leaning into her warm personality and genuine passion for all things green, the series follows her as she takes viewers on a tour of the colorful world she loves.

The series went viral and got lots of love 💚💚💚💚

@mohuyaakhan x Cricket Wireless

Cricket loves connecting communities, supporting local businesses, and helping people save—so they can spend a little more on the things they love. We partnered with @mohuyaakhan to create a discovery-style “come with me” series titled Green Gems, that takes viewers on a tour of all things green, spotlighting affordable hidden gems and inspiring viewers to explore similar small businesses in their own communities.

WWE x Cricket Wireless

For Cricket Wireless’s ongoing WWE partnership, we extended the world of the TV commercials into organic social by capturing platform-native content tied directly to each spot.

For Cody Rhodes’ “Training Day” commercial, where he trains Cricket’s characters, we created social content that took the concept further—showing Cody teaching Cricket’s main character, Dante, how to become a fitness guy like him.

For Jey Uso’s 5G campaign, where he became the face of Cricket 5G, we built a social storyline around that same idea: Jey auditioning for the role, landing the part, and then showing up on set as Cricket’s newest 5G star.

CODY RHODES

JEY USO

Road to Graduation

Supporting HBCUs is a meaningful part of Cricket’s commitment to connection, community, and culture. Introducing Road to Graduation: A social series celebrating Cricket’s HBCU college ambassadors as they prepared for one of the biggest milestones of their lives: graduation. By spotlighting real students, real stories, and real campus pride, the content connected Cricket’s larger commitment to HBCU communities with the voices of the students shaping them.

Celebration Bowl

Each year, Cricket serves as the title sponsor of the Celebration Bowl, one of the biggest moments in HBCU football.

For social, we created content that celebrated not just the game, but the culture surrounding it. Leaning into the energy and iconic band traditions of HBCUs, we developed a custom 5G mace equipped with a 360 camera, capturing immersive content from the heart of the action. The result was a social-first extension of Cricket’s Celebration Bowl presence—bringing fans closer to the music, movement, school pride, and community that make HBCU game day so powerful.