Pushing technology forward to make dreams a reality.

GE was critical in developing technology that put man on the moon.
Within our lifetime, the first person will set foot on Mars.

Why not a woman?

2019 EMMYS / TELEVISION ACADEMY - OFFICIAL WINNER

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In the original script, Polly was supposed to go to the moon. But being a woman myself I thought, if a woman were to take her turn and go to the moon now, it no doubt would make a mark in history. But I want to see a woman be the first to go where no one has ventured yet. With a landing on Mars becoming more probable and talked about in mainstream media, it felt timely and perfect. A few days later the crew found a little "Mars" in southern Utah to create some movie magic. 

 

 

Under the direction of the production designer, I made the set come to life - whether that meant finding and ordering vintage GE pieces on eBay, raiding a TV and computer junkyard, designing space stickers, or sewing and hot-gluing a homemade American flag made to look like the handiwork of an 8-year-old. It was a freezing day and night of shooting in that barn in the middle of December, but this project has a special place in my heart - as it set the tone for the type of ads I hope to make throughout my career.

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