As the first Content Creator at Mullenlowe LA for Grey Goose, I had the unique opportunity to lead this shoot and create a new production process at the agency in doing so. This content is also a perfect example of my nimble capabilities - everything below was shot during the pandemic in an at-home studio. With a small crew of only 3 people including myself, a super tight budget, and quick timeline, I was able to turn around beautiful photo and video content for the client to use on their social channels throughout summer season.
Another fun aspect of this shoot was getting to visualize and then bring to life a new, more modern look and feel for Grey Goose. This is where my art direction and branding skills came into use as well.
For this shoot I presented the concepts to the client, designed each of the sets below, sourced all the props and materials, and directed the photographer and gaffer on set capture what we needed and then some.
Shot at the height of COVID-19, we built an at-home studio from scratch and set up a remote streaming station for the creative team and client.