WHITE CLAW - WINTER CONTENT
Taken in the snowy Utah mountains during less than desirable weather, my ninja crew and I leveraged the snowy landscape to our advantage and captured a variety of photo assets. These photos showcased a couple of friends enjoying some White Claw after a long day on the slopes. The art direction was simple yet crucial, ensuring that the product colors popped in every photo.
The captured content was utilized across all White Claw social channels, and short videos/gifs were also created from the stills. This resulted in a comprehensive library of assets for the client to select from.