BEHR PAINT - SUMMER SOCIAL CONTENT
I had the opportunity to bring to life various social content for Behr Paint to post during the Summer 2022 season.
The below content is a portion of what we created in a short matter of time with an extremely tight budget. My small crew and I created 15+ social videos from 6+ setups. I led all phases of production from pre to post, and the client walked away with months worth of content.
This video highlighted Behr's July Color of the Month, Dark Cobalt Blue. Playing off a TikTok trend at the time, we wanted to create a video that encapsulated the feeling of the paint color, rather than the practical appplication of it. The idea was to inoke a feeling of nostalgia as we highlight one of the best parts of summer - "blue hour" carefree nights creating memories with your friends.
This video was also a great opportunity to show clients and audiences that vertical video can still be cinematic.
STOP MOTION / GIFS
We created a "DIY Decor" video series showing multiple, trendy ways you can spice up outdated or common household items using Behr paint.