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PHOTOSHOOT LOOK #1

PHOTOSHOOT LOOK #1

PHOTOSHOOT LOOK #1

STACK ATHLETICS - LIFESTYLE LOOKBOOK

This was the first lifestyle photoshoot for the newly founded pickleball apparel brand, Stack Athletics. As the Content/Art Director for this shoot, I played a pivotal role in developing the creative look of the content captured. I created moodboards and helped choose photographers, defined a budget and timeline, styled the models on set, and made sure photography captured was looking exceptional and on brand. 

 

We did two shoots with two photographers to get a couple of different  "look and feels" with our products. We used Look #1 for Organic Instagram content, and Look #2 for Paid Meta ads. Both shoots were a success overall, as we had abundant content for different brand purposes that we were able to use across many channels. 

PHOTOSHOOT LOOK #1

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PHOTOSHOOT LOOK #2

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PAID "GALLERY STYLE" ADS

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Gallery Ad 5_Crosscourt Skirt_Frame 1.png
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Gallery Ad 3_Crosscourt Skirt_Frame 1.png
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CLIENT:
STACK ATHLETICS

CONTENT DIRECTOR/PRODUCER:

ALEXA SPIROFF

ART DIRECTOR:
ALEXA SPIROFF

HEAD OF BRAND:
AUGUST SIMMONS

PHOTOGRAPHERS:
MONTI SMITH
ALYSSA MACCARTHY
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