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PHOTOSHOOT LOOK #1
PHOTOSHOOT LOOK #1
PHOTOSHOOT LOOK #1
STACK ATHLETICS - LIFESTYLE LOOKBOOK
This was the first lifestyle photoshoot for the newly founded pickleball apparel brand, Stack Athletics. As the Content/Art Director for this shoot, I played a pivotal role in developing the creative look of the content captured. I created moodboards and helped choose photographers, defined a budget and timeline, styled the models on set, and made sure photography captured was looking exceptional and on brand.
We did two shoots with two photographers to get a couple of different "look and feels" with our products. We used Look #1 for Organic Instagram content, and Look #2 for Paid Meta ads. Both shoots were a success overall, as we had abundant content for different brand purposes that we were able to use across many channels.
PHOTOSHOOT LOOK #1
PHOTOSHOOT LOOK #2
PAID "GALLERY STYLE" ADS
CLIENT:
STACK ATHLETICS
CONTENT DIRECTOR/PRODUCER:
ALEXA SPIROFF
ART DIRECTOR:
ALEXA SPIROFF
HEAD OF BRAND:
AUGUST SIMMONS
PHOTOGRAPHERS:
MONTI SMITH
ALYSSA MACCARTHY
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