This was the first lifestyle photoshoot for the newly founded pickleball apparel brand, Stack Athletics. As the Content/Art Director for this shoot, I played a pivotal role in developing the creative look of the content captured. I created moodboards and helped choose photographers, defined a budget and timeline, styled the models on set, and made sure photography captured was looking exceptional and on brand. 

 

We did two shoots with two photographers to get a couple of different  "look and feels" with our products. We used Look #1 for Organic Instagram content, and Look #2 for Paid Meta ads. Both shoots were a success overall, as we had abundant content for different brand purposes that we were able to use across many channels.