This spot was my first time directing a scripted piece that I wrote - and I had a room full of 15+ children all looking to me. I jumped right in and learned so much about directing and set management during this shoot. I love that today, more than ever, brands have a voice, and this spot reflected just that. I was also Production Designer and we completely transformed the dreary classroom into a creative, colorful space that reflected Papermate as a brand.
Fun fact: My little sister, Natalie Spiroff, is a musician in Nashville and she headed into the studio to record this soundtrack for me. Since this spot has no dialogue, I relied heavily on the talent of these child actors and the song to carry the message through.