Paper Mate | Alexa Spiroff

EVERYONE NEEDS A MATE

A little kindness goes a long way, and it should begin at home and be encouraged in schools. So let's look out for each other, and remember that everyone needs a mate.

Written and Directed by: Alexa Spiroff

Young Ones ADC - Branded Content

BEFORE

AFTER

This spot was my first time directing a scripted piece that I wrote - and I had a room full of 15+ children all looking to me. But I jumped right in and learned so much about directing and set management during this shoot. This spot perfectly weaves together everything I hope to incorporate into my videos - amazing cinematography, storytelling, and messaging. I love that today, more than ever, brands have a voice, and this spot reflected just that. I was also Production Designer and we completely transformed the classroom into a creative, colorful space that reflected Paper Mate as a brand.

Fun Fact: My little sister, Natalie Spiroff, is a musician in Nashville and she headed into the studio to record the soundtrack for me. Since this spot has no dialogue, I relied heavily on the talent of these child actors and the song to carry the message through.