EVERYONE NEEDS A MATE
A little kindness goes a long way, and it should begin at home and be encouraged in schools. So let's look out for each other, and remember that everyone needs a mate.
Written and Directed by: Alexa Spiroff
Young Ones ADC - Branded Content
BEFORE
AFTER



This spot was my first time directing a scripted piece that I wrote - and I had a room full of 15+ children all looking to me. But I jumped right in and learned so much about directing and set management during this shoot. This spot perfectly weaves together everything I hope to incorporate into my videos - amazing cinematography, storytelling, and messaging. I love that today, more than ever, brands have a voice, and this spot reflected just that. I was also Production Designer and we completely transformed the classroom into a creative, colorful space that reflected Paper Mate as a brand.
Fun Fact: My little sister, Natalie Spiroff, is a musician in Nashville and she headed into the studio to record the soundtrack for me. Since this spot has no dialogue, I relied heavily on the talent of these child actors and the song to carry the message through.
BTS
Written and Directed by Alexa Spiroff
Producers: Amanda Rasmussen & Amy Wilson
Director of Photography: Steven Smith
Editor: Steven Smith
Assistant Camera: Daniel Foltz
Production Designer: Alexa Spiroff
Assistant Editor: Olivia Aldous
Color: Olivia Aldous
Art Director: Mikey Bready
Script Supervisor: Julian Lopez
Location Manager: Chaz Gonzales
Casting Director: Chaz Gonzales
MUA: Marcelle Leon
Sound & Motion Designer: Chaz Gonzales
Gaffer: Caleb Blackhurst
Grip: Asher Huskinson
Song Performed by: Natalie Spiroff
PAs: Marinda Cummings, Megan Stonely, and Whitney Merrill
BTS Photographer: Camryn Rupa
Special Thanks to: Lincoln Academy School and TMG Talent Management Group
