Short film for the brand launch of Commemo Co. -- a collaborative memory book company founded by two sisters. They wanted a cinematic video that introduced the brand to audiences and told a story that represented what the company is all about: human connection, reflection, gratitude, and celebrating those we love. 

Written and Directed by: Alexa Spiroff

Client: Commemo Co.

Young Ones ADC - Film Craft

Written by myself and Steven Smith via FaceTime in between holiday festivities and family gatherings during Christmas 2018, this spot is probably one of my favorites. After seeing Fujifilm: Real Takes, the client wanted something reminiscent of the same nostalgic feeling that video provoked. Writing this with Steven was great because we each thought of scenes that came from our own personal memories and experiences.

As Writer, Director, and Production Designer I was heavily involved in every aspect of this production. Since this was a brand launch, it was also very important for me to keep in mind a look and feel that matched the company, and I took that into consideration with every frame. 

We also created a 60 second cut of the video and provided assets for Instagram posts during the brand launch. 

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#BTS: One of my fave scenes to production design: I got to make my dream childhood vanity come to life!

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Written and Directed by Alexa Spiroff & Steven Smith

Executive Producer: Adam Durfee

Producers: Micheal Palazzo, Taryn Royall, and Marinda Cummings

Director of Photography: Steven Smith

Assistant Camera: Daniel Foltz

Steadicam Op: Daniel Foltz

Editor: Steven Smith, Zachary Olsen

Motion Artist: Chaz Gonzales

Production Designer: Alexa Spiroff

Wardrobe & Styling: Alexa Spiroff

Art Director: Amy Neal

Locations Manager: Sara Jane Aubrey

Casting Directors: Alexa Spiroff & Jaycee Fraser

MUA: Lauren Downs, Chloe Kirkman

Production Assistants: Emily Lewis, Malia Monks, Katrina Arnell, Adri Ojuka, Emily Bushman, Elyse Kasparian, Lexie Flickinger

BTS Photographer: Lexie Flickinger and Ty Mullen

Agency: Y-Digital

Client: Commemo

Special thanks to Brass Rook, Pritchett Bridal, Utah Filmmakers and Actors, BYU College of Nursing, Ed Carter, and Live Daybreak.